Vacancy: Trade Marketing Representative At BAT Company

Vacancy: Trade Marketing Representative At BAT Company

BAT is evolving at pace – truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


SENIORITY LEVEL: Non-management

FUNCTION: Marketing

SALARY RANGE: Competitive salary package + excellent benefits

LOCATION: Takoradi, Ghana

Deadline: Open

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We are hiring a Trade Marketing Representative whose role is to manage the tobacco business for a collection of accounts in the assigned geographical area, implementing corporate plans, negotiating strategies and meeting business objectives.

What You Will Be Accountable For

Plan visits, go to retailers, build strong business relationships, answer their questions, issues and concerns, and monitor contract compliance

See also: List Of 9 Fully Funded Intenship Programs In USA, Switzerland, Germany and Saudi Arabia [Google search for the official websites to apply]

Complete basic TM&D (Trade Marketing and Distribution) activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (product visibility, availability, freshness, and right pricing)

Develop and adhere to a well-defined work programme and route plan, as agreed with Area Manager

Achieve volume and distribution targets through direct selling (Top-up stock) and monitoring of Distributor sales team and complete cycle activities to achieve national, area and territory objectives

See also: United Nations Intenship Program [Google search for the official website of the awarding institutions or locate the official website here]

Ensure attendance of all approved training programmes and show visible application of acquired knowledge

Ensure objectives in terms of availability, visibility, volume, stock quality and RRP (Recommended Retail Price) compliance of products, are achieved for the territory

Develop and maintain an up-to-date detailed database of all customers (including phone numbers and outlet addresses)

See also: International Monetary Fund Intenship 2023 [Google search for the official website of the awarding institutions or locate the official website here]

Provide data and maintain accurate records on competitor’s activities, sales, and distribution performance in order to guarantee that Area Manager is fully informed at all times

Handle all assigned funds, materials, and equipment in a secure and efficient manner to improve the use of organization assets

Engage local government officials, transport / traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined territory

See also: Summer EPFL Intenship In Switzerland [Google search for the official website of the awarding institutions or locate the official website here]

Essential Experience, Skills And Knowledge

Minimum 2-3 years of experience, preferably in trade, distribution, marketing, or other related function

Valid driver’s license

Solid knowledge of Microsoft Office Package

Focus on results, critical thinking, proactive, with a strong eye for business; resilient, flexible, problem solver and able to work under pressure

Ability to build close working relationships with a wide variety of trade partners and to manage people

Excellent sales, marketing, and negotiation skills; good management and teamworking abilities

Availability to travel extensively across the assigned territory to meet a wide variety of trade partners

See also: 3 Fully Funded Scholarships For Africans With Disability [Google search for the official website of the awarding institutions]


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets

Brands sold in over 200 markets, made in 44 factories in 42 countries

Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

Diversity leader in the Financial Times and International Women’s Day Best Practice winner

Seal Award winner – one of 50 most sustainable companies

See also: 11 Fully Funded Scholarships For Africans To Study Computer Science Related Courses [Google search for the official website of the awarding institutions]


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Be vigilant – BAT will never ask a job candidate for money for any reason, including paying for visa, work permits or pre-employment checks. If someone invites you to apply for a BAT role and asks for payment for these types of activities, it is not a legitimate BAT job.

To apply visit their application page here

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