REVIEW OF THE BOOK: THE 22 IMMUTABLE LAWS OF MARKETING

REVIEW OF THE BOOK: THE 22 IMMUTABLE LAWS OF MARKETING

1. The Law of Leadership

It’s better to be first than it is to be better.

2. The Law of the Category

If you can’t be first in a category, set up a new category you can be first in.

3. The Law of the Mind

It’s better to be first in the mind than it is to be first in the marketplace

See also: 𝟓 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤: 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐡𝐞𝐚𝐥 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞

4. The Law of Perception

Marketing is not a battle of products, it’s a battle of perception.

5. The Law of Focus

The most powerful concept in marketing is owning a word in the prospect’s mind.

6. The Law of Exclusivity

Two companies cannot own the same word in the prospect’s mind.

See also: 𝟏𝟎 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐅𝐫𝐨𝐦 𝐓𝐡𝐞 𝐁𝐨𝐨𝐤 ‘𝐎𝐮𝐭𝐥𝐢𝐞𝐫𝐬’ 𝐁𝐲 𝐌𝐚𝐥𝐜𝐨𝐥𝐦 𝐆𝐥𝐚𝐝𝐰𝐞𝐥𝐥

7. The Law of the Ladder

The strategy to use depends on which rung you occupy on the ladder.

8. The Law of Duality

In the long run, every market becomes a two-horse race.

9. The Law of the Opposite

If you’re shooting for second place, your strategy is determined by the leader.

See also: 20 lessons to learn from The Book Awaken the Giant Within

10. The Law of Division

Over time, a category will divide and become two or more categories.

11. The Law of Perspective

Marketing effects take place over an extended period of time.

12. The Law of Line Extension

There’s an irresistible pressure to extend the equity of a brand.

See also: 3 Of The Many Great Lessons From The Book “Who Will Cry When You Die?”

13. The Law of Sacrifice

You have to give up something in order to get something.

14. The Law of Attributes

For every attribute, there is an opposite, effective attribute.

15. The Law of Candor

When you admit a negative, the prospect will give you a positive.

See also: 7 Powerful Lessons From The Book The Richest Man in Babylon. [A summary of the book]

16. The Law of Singularity

In each situation, only one move will produce substantial results.

17. The Law of Unpredictability
Unless you write your competitors’ plans, you can’t predict the future.

18. The Law of Success
Success often leads to arrogance, and arrogance to failure.

See also: 10 Lessons From The Psychology Of Money: Excerpts from a must read book by everyone

19. The Law of Failure

Failure is to be expected and accepted.

20. The Law of Hype

The situation is often the opposite of the way it appears in the press

21. The Law of Acceleration

Successful programs are not built on fads, they’re built on trends.

See also: 7 Tips To Detect Scam Websites Or Scam Promotions Or Scholarships

22. The Law of Resources

Without adequate funding an idea won’t get off the ground.

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